Red Wine & Weights

Welcome to Red Wine & Weights! I started this blog as a means to encourage women to live their lives authentically, optimally, and relationally  through faith, fitness, and friendship. My hope is that you leave this site better than you came. So grab of a glass of red wine with me and join me on this crazy adventure called life!

 

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What Is Your Brand?

Branding is something that has become so fascinating to me. I work for an awesome company doing marketing and have been learning so much about creating and establishing a brand. The term "brand" can be used many different ways. You can brand a cow, be branded as something, or have a favorite brand. Essentially, a brand is a mark. According to businessdictionary.com, branding involves " creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers." From the business side, branding is how a company m

 
 

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